Transcript
Ford has revealed a new sales strategy that’s incorporating the biggest e-commerce seller in America.
The automaker recently announced that, starting this week, buyers can purchase pre-owned Ford vehicles on Amazon.
The Detroit Free Press has reported that the Blue Oval will enable buyers to shop on Amazon Autos and also finance and purchase a certified pre-owned Ford.
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Listings will feature things like vehicle history, specs and price and can be searched on the e-commerce site by make, model, year and color.
Despite this slick process, the dealer isn’t being completely cut out of the picture: the buyer can then schedule to pick up their vehicle from a participating Ford dealer.
In fact, Ford believes that addressing key steps online can actually free up time for their dealership staff, enabling them to focus more on “experience” than paperwork.
This could take the form of more time with your sales rep talking you through the bells and whistles of vehicles that, admittedly, are becoming increasingly more technical to operate.
Currently this service is available in limited markets – just LA, Seattle and Dallas – but Ford says it expects to expand to other markets soon.
Hyundai also announced in early 2025 that it would be selling vehicles on Amazon Auto, including the option to receive a firm trade-in offer for an existing vehicle.
The automaker, at the time, stressed the benefits of transparent, haggle-free pricing and the “trusted Amazon shopping experience customers know and love.”
Perhaps the biggest benefit is simply not having to talk to anyone.
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Ford has revealed a new sales strategy that’s
incorporating the biggest e-commerce seller
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America.
The automaker recently announced it will start
00:07.449 --> 00:11.800
This week, buyers can purchase pre-owned Ford
vehicles on Amazon.
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The Detroit Free Press has reported that the
Blue Oval will enable buyers to shop on Amazon.
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Autos, plus finance and purchase a certified
pre-owned Ford.
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Listings will feature things like vehicle
history, specs,
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and price, and can be searched on the
e-commerce site by make,
00:26.770 --> 00:27.969
Model, year, and color.
00:28.170 --> 00:29.260
Despite this slick.
00:29.469 --> 00:32.349
Process: the dealer isn't being cut out
completely from the picture.
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The buyer can then schedule to pick up their
vehicle from a participating Ford dealership.
00:36.909 --> 00:41.270
In fact, Ford believes addressing key steps
online can actually free up time for all.
00:41.270 --> 00:45.549
Their dealership staff, enabling focus
more on experience than on paperwork.
00:45.669 --> 00:48.250
This could take the form of more time with your
sales representative,
00:48.389 --> 00:52.790
Talking you through the bells and whistles of
vehicles that, admittedly, are becoming
00:52.790 --> 00:57.229
Increasingly more technical to operate.
Currently, the service is available in limited
00:57.229 --> 01:01.290
Markets just LA, Seattle, and
Dallas, but Ford says it expects to expand
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Other markets soon.
Hyundai also announced in early 2025 that it
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Would be selling vehicles on Amazon Auto,
including the option to receive a firm trade-in.
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Offer for an existing vehicle.
The automaker then stressed the benefits.
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Of transparent, haggle-free pricing and the
trusted Amazon shopping experience for customers
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Know and love.
But perhaps the biggest benefit,
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Let's be honest, it's simply not having to talk
to anyone.
01:26.129 --> 01:28.129
I'm Anna Wells, and this is Manufacturing Now.
